Finally succumbed and started tweeting under @jaygee35 and using this icon of our dear old Max (R.I.P.)There are some great Twitter for libraries guides out there:
Phil Bradley's webpage What is Twitter and Twitter for librarians
Ellyssa Kroski the iLibrarian wrote this Twitter Guide for libraries back in 2007 and if you search her blog under Twitter there are a few more ideas.
Things have got to the point that now we need some tips on how conference speakers can manage the "back channel". How about this! How to present while people are twittering
EDUCAUSE also has some resources on Twitter use in universities
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